• Follow us

Automotive

Volkswagen to show new logo at IAA

Its getting an update and jazz-up as part of a more human and lively visual language for the Volkswagen brand

It's getting an update and jazz-up as part of a 'more human and lively visual language' for the Volkswagen brand

Volkswagen says it will present a new brand design and new logo at the Frankfurt Motor Show. It also say the presentation of the brand is to become 'significantly younger, more digital and generally more modern'. Any significant visual change to the iconic VW logo that has essentially remained unchanged for many decades is sure to attract considerable interest and possibly controversy.

The brand relaunch coincides with the launch of the all-electric ID.3, which VW maintains 'will usher in a new era for Volkswagen'. The relaunch also addresses the need for an update that works better with digital media and will also include a 'sound logo'.

Ralf Brandstätter, Volkswagen COO said: "With the ID.3 and the new brand design, the results of our work will become visible at the IAA."

Jürgen Stackmann, Volkswagen Sales and Marketing Board Member said: "The comprehensive rebranding is the logical consequence of our brand's strategic reorientation."

VW said the strategic transformation with a reorientation of content and sustainable products, initiated almost four years ago, is now to become visible with the new brand design.

With the new brand design, VW says "New Volkswagen" will become visible and perceptible in the design of the vehicles, in customer contacts and in the corporate presentation as a whole. The objective is to 'create a new 360° customer experience that is modern and fascinating throughout the world and across all channels'.

Volkswagen's Chief Designer Klaus Bischoff, who played a key role in the development of the new CI, said: "The new brand design reflects a type of mobility that forms a natural part of people's lives. Volkswagen has always been a key element in these efforts. In the new age of mobility, the motto is 'digital first', without any filters."

VW said that in contrast to normal practice in the industry, the new brand design was not developed by external agencies but by a joint team of Volkswagen Design and Marketing. The design was implemented with the full integration of all departments of the company in the record time of nine months using a powerhouse concept developed by Volkswagen especially for this purpose.

VW also said the new presentation 'will not only be bolder and more colourful but will also be digitally oriented from the brand logo through to the world of images'. The brand's visual language will be very different from that projected by Volkswagen to date.

Jochen Sengpiehl, Chief Marketing Officer of Volkswagen, added: "As a general principle, the aim in future will not be to show a perfect advertising world. In our presentation, we want to become more human and more lively, to adopt the customer's perspective to a greater extent and to tell authentic stories." In future, the focus will no longer be so much on the car as on people's lives and mobility experiences.

The new logo, VW said, will be more modern, clearer and simpler. The logo will be 'reduced to its essential elements and presented with a new design that is flat and two-dimensional'. It will allow more flexible use and will be 'outstandingly recognisable in digital media'. This, VW claims, also applies to the new brand signals such as pictograms, typography, colors or layouts. For the first time, the brand will have a sound logo, which will replace the former brand claim. In addition, the Volkswagen brand will have a female voice in the future.

The international roll-out of the new brand design will begin at the IAA Frankfurt International Motor Show in September. The starting signal will be given by the unveiling of the new logo on the high-rise building at company headquarters in Wolfsburg. The changeover is to be implemented in several waves using a cost-optimized, resource-conserving approach. Initially, the brand's locations and dealers in Europe will be changed over, followed by China in October. The changeover will then be implemented step-by-step in North and South America as well as the rest of the world from the beginning of 2020. All in all, 171 markets will be affected. At the more than 10,000 facilities of dealers and service partners throughout the world, about 70,000 logos will be replaced. Volkswagen's rebranding will therefore be one of the largest operations of this type in the industry world-wide.

The new brand design is the result of the Transform 2025+ strategy adopted by Volkswagen in 2015. The brand is now preparing for phase 2 of Transform 2025+, the roll-out of its e-mobility and digitalization strategy. This also includes the fundamental realignment of the company's communications with its customers. As a manufacturer, Volkswagen will be in a position to communicate direct with the customer for the first time via the networking of the vehicle, dealers and customers in a Volkswagen ecosystem focusing on the customer. Volkswagen is being transformed from a pure automaker into a provider of mobility services going beyond the customer's own car. For this purpose, the sales structure of the brand is being fundamentally transformed together with the dealers and marketing is being realigned.

Frankfurt IAA world debuts 

Read More



Leave A Comment

More News

WIRED

The Land Rover Defender Is Back—With a Softer, 2019-09-12 08:00:00The angular off-roader returns to Land Rover’s lineup with a few rounded corners and a lot of tech-heavy features.

Why Uber Thinks It Can *Still* Call Its 2019-09-12 07:00:00A pending California law was designed to make ride-hail companies classify drivers as employees. Uber says it can evade the requirement.

In California, Gig Workers Are About to Become 2019-09-11 14:29:45A bill would change the rules for classifying workers as employees, rather than contractors. It would affect Uber and Lyft, but also truckers and musi

Why Your Flight to San Francisco Was Three 2019-09-11 08:00:00San Francisco International Airport is rebuilding one of its four runways, down to the gravel under the asphalt. Throw in some wind, and it's hard to

Forget Driving. You’ll Wish You Could Watch TV 2019-09-10 05:50:00An electric SUV from Chinese startup Byton features a 4-foot-wide curved screen, as well as 270 horsepower and a 224-mile range.

Cities Are Trying—Again—to Plan for Autonomous Vehicles 2019-09-09 12:30:00The bloom is off the rose for self-driving tech among urban transportation officials, who are planning for a future with fewer private cars.

Imagine the Views From This Italian-Designed Swiss Train 2019-09-08 09:00:00Italian design firm Pininfarina has designed the new rail cars with nearly floor-to-ceiling windows for a line in the Swiss Alps.

An Electric Porsche, a Tesla Probe, and More 2019-09-08 09:00:00Porsche’s battery-powered Taycan can go 0 to 60 in 2.6 seconds and features a two-speed gearbox that’s the first of its kind.

GM's Search for In-Car Tech Lands on Google 2019-09-07 19:00:00The automaker and the tech giant say Google's Android software will underpin the infotainment systems in future GM cars.

Why the Porsche Taycan's Two-Speed Gearbox Is Such 2019-09-05 08:00:00Want to improve an EV’s range by 5 percent, or pump up its top speed? Trying shifting gears.

Feds Say Tesla Autopilot Is Partly to Blame 2019-09-04 18:29:12The National Transportation Safety Board says the design of Tesla's Autopilot contributed to a crash in which the driver did not actively steer for 1

With the Taycan, Porsche Launches Into the Electric 2019-09-04 17:44:39The German automaker's new all-electric sports sedan has the specs and techs to make even petrol-chugging gearheads drool.

Automotive news - from

Was that the last IAA at Messe Frankfurt? 2019-09-13 07:36:00The Frankfurt Motor Show's future in its current form is reportedly being questioned by traditional vehicle manufacturer participants - many of whom

Capsized Hyundai car carrier blocking US port entrance 2019-09-13 06:37:00A car carrying ship full of Hyundai and Kia models is blocking the entrance to the Port of Brunswick, one of the busiest ports in the US, and a major

FRANKFURT - Merkel rides Continental EZ10 Robo-Taxi 2019-09-13 06:10:00The autonomous vehicle operated by Continental, EasyMile's long-time partner, is being demonstrated at the 2019 International Motor Show in Frankfurt

JLR starts trials of 'virtual eyes' for autonomous 2019-09-13 05:58:00Tata-owned Jaguar Land Rover (JLR) has fitted 'virtual eyes' to intelligent pods to understand how humans will trust self-driving vehicles, as resea

Mitsubishi starting Xpander assembly in Vietnam 2019-09-13 05:53:00Mitsubishi Motors Corporation (MMC) said it would begin assembling its Xpander crossover multi-purpose vehicle (MPV) from CKD kits at its factory in V

Philippine recovery stalls in August 2019-09-13 05:45:00The Philippine new vehicle market declined by 2.4% to 29,599 units in August 2019 from 30,313 units in the same month of last year, according to membe

AGC to build new plant in China for 2019-09-13 05:44:00Glazing specialist AGC has announced its decision to establish a new production plant at AGC Automotive (Suzhou) - Suzhou Industrial Park - for t

Continental and Michelin plan tyre JV - report 2019-09-12 12:13:00Continental and Michelin plan a tyre making joint venture, according to a list of mergers under review published by the German antitrust authority.

Veoneer supports proposals/guidelines for safe introduction of AVs 2019-09-12 11:04:00Veoneer has announced its support to Thatcham Research, the motor insurers' automotive research centre in the UK, when making the world's first atte

Hitachi supplies stereo camera to Suzuki Carry 2019-09-12 10:50:00Hitachi Automotive Systems has announced that its stereo camera, which enables the detection of pedestrians at night, has been adopted by Suzuki for i

BMW i Ventures invests in Trifacta 2019-09-12 10:25:00BMW's venture capital fund, i Ventures, has announced an investment in Trifacta, a data wrangling specialist.

Mahle components tested for regenerative fuels 2019-09-12 10:17:00Mahle says it is investigating the compatibility of its engine components and filters with the use of various e-fuels - alternative fuels from regener

Motor Trend

11 Sporty Sedans Under $40,000 2019-09-12 05:00:55There’s no arguing SUVs are hot right now. They may have ample cargo space, but they usually can’t match lower-riding vehicles when it com

Is the Hyundai Kona the Right SUV for 2019-09-12 04:00:47This summer, our long-term Hyundai Kona has finally had a few opportunities to stretch its legs. Several short trips have kept the odometer steadily c

2019 Genesis G70 Long-Term Arrival: South Korea’s Best 2019-09-12 04:00:44I need to get one thing out of the way first: I didn’t vote for the Genesis G70 to be MotorTrend Car of the Year. I was part of the underground

Porsche Taycan EV: How We’d Build It 2019-09-12 04:00:42The all-electric Porsche Taycan is the most important product the German automaker has launched since the debut of its first SUV—the Cayenne&mda

Exclusive: What Are All Those Buttons in the 2019-09-12 04:00:08It’s been one of the biggest questions since the all-new 2020 Chevrolet Corvette C8 was revealed: What the heck are all those buttons on the cen

Elon Musk Says a Tesla Model S Set 2019-09-11 20:44:47Porsche threw down the performance EV gauntlet when it announced that the Taycan had set the four-door all-electric lap record at the Nürburgring

2020 Land Rover Defender Walk-Around Video 2019-09-11 17:39:06Sometimes photos don’t quite do a car justice, but that’s why we have video. MotorTrend correspondent Justin Bell got some one-on-one time

Best Cars of the 2019 Frankfurt Auto Show 2019-09-11 16:00:26The 2019 Frankfurt auto show has its sights set on the future. From production-ready electric cars to concepts that preview future designs, this show

Video: Mercedes EQS Concept Puts on an Awesome 2019-09-11 14:30:23The Mercedes-Benz Vision EQS concept shows its possible to have fun and be responsible at the same time. The new 2019 Frankfurt auto show debut previe

New 2020 Land Rover Defender Facts and Figures 2019-09-11 14:23:11With the release of the new 2020 Land Rover Defender at the Frankfurt Motor Show this week, JLR has fulfilled the wishes of enthusiasts, overlanders,

Here’s What the C8 Chevrolet Corvette Z06 Could 2019-08-24 04:00:02Not that it’s any surprise, but Chevrolet has hinted that more powerful Corvettes are coming. Given its storied legacy and the fact it has been

Refreshing or Revolting: Bugatti Centodieci 2019-08-23 19:45:31Bugatti wowed crowds at this year’s Pebble Beach Concours d’Elegance when it unveiled the Centodieci. Based on the Chiron, it’s mean


Disclaimer and Notice:WorldProNews.com is not responsible of these news or any information published on this website.